Apple iPhone 5 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 625
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SWOT Analysis of Apple iPhone 5 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPhone 5

Parent Company

Apple

Category

Mobile Phone Handsets

Sector

Telecommunication

Tagline/ Slogan

"It’s not just bigger. It’s just right", "The biggest thing to happen to iPhone since iPhone", "Loving it is easy. That's why so many people do."

USP

The way it looks, thinner and lighter , iOS7 , finger print scanner

STP

Segment

Classy and Smart Phone

Target Group

High end people , previous iPhone users

Positioning

Classier , thinner iPhone

SWOT Analysis

Strengths

1.Iconic look, top notch construction

2. Glass and metallic materials giving high class sophisticated touch

3. Incredible carrier support and Slimmer , lighter , solid design

4. Larger, clearer and brighter screen and speedy functioning

5. Replaced google map with their own map app

6. iPhone 5 debuted Apple’s  first custom processor

7. 30-pin dock connector swapped with smaller, more flexible lightning connector

8. Front and rear camera upgraded to give enhanced image and video quality

Weaknesses

1. iPhone 5’s screen still small for some people

2. Bit weak in terms of technology, no cutting edge feature

3. Also doesn’t have inductive charging
4. Negative aspect of Apple’s map is lack of support regarding transportation

Opportunities

1. iPhone 5 has real chance to score massive enterprise support

2. Enhanced screen size

3.  Add NFC to support payment device feature, available on many Android phones

Threats

1. Samsung Galaxy Note II’s 5.5-inch display as compared to iPhone’s 4-inch

2. Galaxy Note II’s camera more options equivalent to found in digital SLR’s

3. Samsung sued Apple over patented 4G LTE technology that figures on iPhone 5

Competition

Competitors

1. Samsung Galaxy Note II
2. Nokia Lumia 920

3. Motorola RAZR



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