HTC One SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 754
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SWOT Analysis of HTC One with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HTC One

Parent Company

HTC

Category

Media Channels

Sector

Telecommunications

Tagline/ Slogan

“Everything your phone isn’t.”

USP

Camera, Design and Audio feature

STP

Segment

Stylish and smart touch phones

Target Group

Urban people from middle and upper income class

Positioning

A beautifully crafted, near ideal smartphone

SWOT Analysis

Strengths

1. Strong brand name of HTC

2. Boom sound  dual front-facing speakers with exceptional sound quality

3. Quad core Snapdragon processor , and micro-SD slot can accommodate 128 GB

4. First device to have 4MP ultra pixel resolution rear camera paired with secondary rear sensor

5. Dual colored LED flash with complete set up as dual camera

6. Infrared blaster turns the smartphone as a remote control for Tv, AC, Music system etc

7. Dot view case  offering time, weather , new texts, emails, calls, all with just a double tap without opening flip cover

Weaknesses

1. Non-expandable memory
2. The screen size was a bit smaller than competition during launch

Opportunities

1. Need to build on the strategy to improve what works upon last phone

2. Also need to address the negatives with software optimizations

Threats

1. Slightly overpriced as compared to other competitors

2. Challenge lies in innovation and marketing new launches

Competition

Competitors

1. iPhone 5
2. Galaxy S5



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