HTC One M9 Plus SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 633
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SWOT Analysis of HTC One M9 Plus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HTC One M9 Plus

Parent Company

HTC

Category

Mobile Phone Handsets

Sector

Telecommunications

Tagline/ Slogan

“More than One”

USP

Finger sensor, Camera, Design and Audio feature

STP

Segment

Stylish and smart touch phones

Target Group

Urban people from middle and upper income class

Positioning

A beautifully crafted, near-ideal smartphone

SWOT Analysis

Strengths

1. Brilliant display, super LCD3 panels make for realistic color-based viewing experience

2. Boom sound  dual front-facing speakers with loudest sound out of smartphone

3. Better processor(octa-core), sustained core power

4. 20MP ultra pixel resolution rear camera paired with secondary rear sensor

5. Finger print sensor is major addition

6. Infrared blaster turns the  smartphone as a remote control for Tv, AC, Music system etc

7. Overheating issues in previous phones has been resolved

8. HTC Brand name and legacy

Weaknesses

1. High Cost

Opportunities

1. Need to be more light and slim as are other competitors in market

2. Re-working on design as it follows same design pattern

Threats

1. Slightly overpriced as compared to other competitors

2. Challenge lies in innovation and marketing new launches

Competition

Competitors

1. Samsung S6/Edge
2. iPhone 6
3. iPhone 6 Plus



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