Asus Zenfone 2 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1321
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SWOT Analysis of Asus Zenfone 2 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asus Zenfone 2

Parent Company

Asus

Category

Mobile Phone Handsets

Sector

Telecommunications

Tagline/ Slogan

“Experience 2Morrow”

USP

4 GB RAM

STP

Segment

Stylish and smart touch phones

Target Group

Urban people from middle and upper income class

Positioning

Marvel of design and ergonomics

SWOT Analysis

Strengths

1. 4 GB Ram allows to several tasks without lag

2. Great gaming performance

3. Sharp display with brushed metal finish

4. Battery charging speed is fast(30 to 100 % in an hour)

5. Plastic built body lowers phone’s weight

6. Display comes with Corning Gorilla Glass 3 protection, no smudges or fingerprints

7. Expandable Micro SD slot

Weaknesses

1. Asus is still a new brand in emerging markets

Opportunities

1. Give users option to uninstall unwanted apps

2. Bring camera and battery performance to level of other competitor phones in market

Threats

1. Location of power button at top center is a different approach

2. Camera and battery life don’t stand apart from competition

3. OnePlus One is a big challenge for Asus

Competition

Competitors

1. OnePlus One
2. Sony xperia Z3



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