Samsung Galaxy S6 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 3261

SWOT Analysis of Samsung Galaxy S6 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Galaxy S6

Parent Company



Mobile phone handsets



Tagline/ Slogan

“Next is now”


Offers premium news and entertainment content and curved dual edge design for enhanced features



Classy and SmartPhone

Target Group

High end people


Phone with spectacular features and all-new beautiful design; the Edge model has curved screen with dual edge design

SWOT Analysis


1. Improved body style, metal chassis instead of previous plastic design

2. Boosted Resolution(4k displays), bigger screen

3. Better 20 MP Camera , 5 MP front facing camera

4. 64-bit Qualcomm snapdragon high speed processor

5. Curved screen with Super Amoled Quad HD Display

6. Advanced 4G LTE connectivity , ultra-wifi

7. Fast charging capability ( 4hrs within 10 mins of charging), support wireless charging

8. Finger print sensor with fast mobile payment via NFC


1. S6 has no removable storage with fixed storage options of -32GB, 64GB and 128GB

2. Removable battery is not there, risk of damaging while consumer try to take it apart

3. Waterproofing feature was removed


1. Better processor available on other premium quality phones

2. Build on the brand with regular updates and fixes

3. The edges in the The s6 edge model should be made more productive and make the consumer learn and use them,


1. Samsung faced supply shortages for curved screen

2. Users faced issue with flash which remained dimly lit even if device was turned off

3. S6’s word prediction glitch made 600 million devices users vulnerable to security breach



1. HTC One M9 
2. Sony Experia Z4
3. Samsung Note 4 and Edge(Internal Competition)


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