Samsung Galaxy S4 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 627
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SWOT Analysis of Samsung Galaxy S4 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Galaxy S4

Parent Company

Samsung

Category

Media Channels

Sector

Telecommunications

Tagline/ Slogan

“Life companion”

USP

Slimmer profile, Air Gesture, Dual Camera, IR Remote control

STP

Segment

Smart touch phones

Target Group

Upper middle class people

Positioning

Best Smartphone in the market

SWOT Analysis

Strengths

1. Stylish chassis with same button placement makes it easy for veteran Galaxy users to upgrade

2. One of the most successful phones models in Samsung Stable 

3. Handset features replaceable 2600mAh battery, Qi-Standardized wireless charging & NFC capabilities

4. Advanced features like air gesture and other advanced features made it stand out during time of launch and established Samsung's brand

5. S4 sold more than 40 million units worldwide

6. Enhanced  Processing power and graphic performance

7. Rear camera 13MP and front camera 4MP, with dual mode allowing to shoot picture through both at the same time

8. Phone comes in 16GB, 32GB and 64GB variants with ability to add up to 64GB of storage vis Micro SD

Weaknesses

1. Few of the advanced features could not be used much

Opportunities

1. Display could have been improved to the level of best handsets in competitor segment

2. More regular updates even if the brand is now old

Threats

1. Too much competiton

2. the successor s5 could not be a success affecting the galaxy brand

Competition

Competitors

1. iPhone 5
2. HTC One



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