Xiaomi Redmi SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2788
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SWOT Analysis of Xiaomi Redmi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xiaomi Redmi

Parent Company

Xiaomi

Category

Media Channels

Sector

Telecommunications

Tagline/ Slogan

“Accelerate your life”

USP

Low price tag

STP

Segment

Smart touch phones

Target Group

Middle and lower middle class people

Positioning

Budget Smartphone

SWOT Analysis

Strengths

1. Budget Smartphone launched via flash sale model

2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage

3.  Special launch of limited edition 16 GB storage and 2GB RAM phones

4. Offers sharpest and best display among its competitor phones

5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures

6. Price has been a great strength for xiaomi models 

Weaknesses

1. Perception of the brand is still not at par with samsung, lg etc

Opportunities

1. Improve upon by increasing display size, and making phone lighter as compared to competitors

2. Include latest OS with regular updates

Threats

1. Many competitors in same price tag segment

2. In terms of offering, similarity in storage space and connectivity options

Competition

Competitors

1. Motorola Moto
2. Lenovo
3. Lava
4. Micromax



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