Xiaomi Mi4i SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1124
Advertisements

SWOT Analysis of Xiaomi Mi4i with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xiaomi Mi4i

Parent Company

Xaomi

Category

Media Channels

Sector

Telecommunications

Tagline/ Slogan

“The fastest & Most Gorgeous Mi Phone Ever.”

USP

3120mAh battery, Xiaomi’s  highest capacity battery on a 5-inch device

STP

Segment

Smart touch phones

Target Group

Middle income class

Positioning

Premium specs, a great display, good camera, good battery life at an affordable price point

SWOT Analysis

Strengths

1. Xioami is rising as one of the fastest growing companies

2. Flash sale strategy helps grow the brand

3. Sharp/JDI panel with One Glass Solution which leaves no air-gap between protective glass, touchscreen and display

4. Exclusive partnerships with major e-tailers

5. Dual SIM, dual standby mode offering 4G in both SIM slots

6. Offers multi-colored phone cover to attach on rear side

7. Introduced via flash sale, got 3,50,000 registrations for only 40,000 units within 15 minutes

Weaknesses

1. No provision to add micro-SD card
2. Quick swipe or loading folder full of apps shows performance lag sometimes
3. After Sales support is a big area for markets other than home

Opportunities

1. Include higher storage option, micro-SD slot

2. Improve performance issues

Threats

1. Price drop by other competitors pose challenge to attract consumer

2. Online only model fails to capture wider set of offline audience

Competition

Competitors

1. Asus Zenfone 2
2. OnePlus One



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.