Intex Aqua SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1301
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SWOT Analysis of Intex Aqua with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Intex Aqua

Parent Company

Intex

Category

Media Channels

Sector

Telecommunications

Tagline/ Slogan

“This or Nothing”

USP

Beautifully designed with High-quality camera

STP

Segment

Smart touch phones

Target Group

Lower and Middle income class, college going kids

Positioning

Affordable within budget Smartphones

SWOT Analysis

Strengths

1. Value for money Smartphones offered in range of 5k-10k

2. Quad-core MediaTek processor paired with 512GB RAM, even 2GB RAM in some variants

3. Stable performance for users looking for budget smartphones

4. Rear camera – 8MP with LED flash and 2MP front camera

5. Android Kitkat-based smartphone with dual-SIM support

6. Connectivity offered – 3G/4G ,GPRS/Edge, Wifi, Micro-USB, FM radio, Bluetooth

7. Battery of 2000mAh, with talk time of 8 hours and standby time of 300 hours

Weaknesses

1. Average battery capacity and Backup
2. Limited connectivity, no provision for 4G in some handsets

Opportunities

1. Include 4G connectivity in all handsets
2. Improve battery performance

Threats

1. Pricing and specifications make it competitive with other devices in the price bracket
2. Adaptive brightness is good , but brightness level of display proved to be disappointed.

Competition

Competitors

1. Asus Zenfone 5
2. Micromax Canvas  Nitro A310
3. Xiaomi



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