Micromax Canvas SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 682
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SWOT Analysis of Micromax Canvas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Micromax Canvas

Parent Company

Micromax

Category

Smartphones

Sector

Telecommunications

Tagline/ Slogan

“nothing like anything”

USP

Flagship range of Micromax mobiles

STP

Segment

Smart touch phones

Target Group

Caters to people who thought that owing a Smartphone was a matter  of luxury

Positioning

Quality performance at an affordable price

SWOT Analysis

Strengths

1. Quality Smartphone at an affordable price range

2. Long run strategy by launching a new canvas series phone every 2 months

3. Offers exceptional multimedia and gaming experience

4. In performance and offering, at par with any high-priced and high-end phone

5. Exclusive Canvas apps like M! zone+ AND M! Live offer unique entertainment

6. The Micromax brand is recognized as the largest manufacturer of smartphone in India

7. Battery of 2000mAh, with talk time of 8 hours and standby time of 300 hours

8. Brand Ambassador like Hugh Jackman would definitely help the brand grow.

Weaknesses

1. Brand perception is not as good as samsung or LG when it comes to smartphones

Opportunities

1. Improve major performance issues in different handsets

2. Increased competition in Dual SIM and 4G offering

Threats

1. In strong competition with Samsung in Indian Industry, therefore need to focus on quality as well

2. Recently, a lot of other players have entered the low end smartphone segment, need to focus there too

Competition

Competitors

1. Lava Smartphones
2. Samsung
3. Intex Smartphones
4. Microsoft Lumia



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