Gionee Elife S7 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1194
Advertisements

SWOT Analysis of Gionee Elife S7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gionee Elife S7

Parent Company

Gionee

Category

Mobile Phone Handsets

Sector

Telecommunications

Tagline/ Slogan

“Slim to perfection”

USP

Slimmest dual SIM smartphone

STP

Segment

Stylish and smart touch phones

Target Group

Upper Middle class smart phone users

Positioning

Slimness without compromise on specifications

SWOT Analysis

Strengths

1. Part of Gionee’s super slim series, built of magnesium alloy, sports metal frame

2. Features super AMOLED FHD

3. Front and back protected with layer of Corning Gorilla Glass 3

4. Chameleon mode that picks a color from a picture shot and applies it to phone’s interface

5. Good cameras front and back

6. Gionee as a brand is rising in emerging markets especially India where there is a lot of scope for budget phones

7. It markets itself well on various channels like print, TV and online

Weaknesses

1. Gionee is still a new brand as far as markets like india is concerned

Opportunities

1. Explore online space as Gionee focusses more on brick and mortar stores

2. Add innovative features to differentiate from similar phones

Threats

1.Lot of competition with Xiaomi, micromax, lava all vouching for the same space

2. Would require lot of marketing to compete with competition resulting in more expenses

Competition

Competitors

1. Xiaomi Mi4i
2. OnePlus One
3. Micromax
4. Lava
5. Intex



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.