Nokia E-Series SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2541
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SWOT Analysis of Nokia E-Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nokia E-series

Parent Company

Nokia

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Connecting People; Success does not need a desk, make it everywhere you go

USP

A Nokia branded business phone

STP

Segment

Mid-High end Business-cum-Smart phones

Target Group

Business professionals aged 25 - 50 with upper middle class income

Positioning

A device which could serve a dual purpose of entertainment as well as business with it's unique design of fitting in a keypad.

SWOT

Strengths

1. Successful E series phones
2.Good quality and features
3.Strong brand name and excellent distribution

Weaknesses

1.All E Series models are similar
2.Declining market share

Opportunities

1.Redeem it's hold in the smart phone market which it has never properly addressed in the past
2.Better advertising and price competitiveness

Threats

1.People are more focusing on OS than on brands and Symbian 3 has got bad publicity since launch
2.Low end competitors with similar features at a lower price

Competition

Competitors

1.Blackberry 
2.HTC
3.Samsung
4.Apple



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