Nokia X series SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1731
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SWOT Analysis of Nokia X series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nokia X-series

Parent Company

Nokia

Category

Mobilephone Handsets

Sector

Telecommunication

Tagline/ Slogan

Connecting People

USP

Very Attractive Looks

STP

Segment

Mid-High end Music phones

Target Group

Young Generation  from upper middle class

Positioning

Phones with access to integrated Social N/w sites

SWOT

Strengths

1.Integrated SNS apps 
2. Looks, Large Inbuilt memory, Dedicated Music keys
3.Strong brand name
4.Excellent distribution and availability

Weaknesses

1.Declining market share
2.Similar product range

Opportunities

1.Phones with Touch-n-Type flexibility
2.Better innovation in OS and features

Threats

1.Other substitute brand with similar features which are less costly

Competition

Competitors

1.Samsung Galaxy series
2.Samsung Wave series


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