Nokia N-Series SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2742
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SWOT Analysis of Nokia N-Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nokia N-series

Parent Company

Nokia

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Connecting People

USP

Multimedia smart phones

STP

Segment

Medium-High End Smart Multimedia phones

Target Group

Young Generation from the upper middle class

Positioning

A device packed up with all must have features like music, connectivity, photography etc

SWOT

Strengths

1.Truly smartphones
2.N-Gage gaming
3.Most phones have Carl-Zeiss Lens
4.Strong Nokia brand name
5.Excellent distribution

Weaknesses

1.Similar product range
2.Declining market share

Opportunities

1.More brand visibility
2.Innovation in features and OS

Threats

1.New smartphones by competitors

Competition

Competitors

1.Blackberry smartphones
2.Samsung Galaxy series
3.Sony Ericsson Xperia Series


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