Samsung Wave Series SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1722
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SWOT Analysis of Samsung Wave Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Wave Series

Parent Company

Samsung

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Born Smart

USP

New better OS with Competitive pricing for a good hardware package

STP

Segment

Consumers who wants different Mobile experience than other Operating systems

Target Group

Young Generation from the upper middle class

Positioning

A good option to Symbian , android Operating systems

SWOT

Strengths

1.Good hardware
2.Competitive price
3.Larger capacitive touch screens
4.Support of 'Samsung Apps' 
5.SNS integration with 'Social Hub'
6.Multimedia functions

Weaknesses

1.Bada operating system is new hence not established
2. Limited no. of applications on Bada OS

Opportunities

1.Capture mid range phones market on two fronts 1- Samsung Android phones and 2- Samsung wave series using Bada operating system

Threats

1.Competitor threat from cheaper substitute phones

Competition

Competitors

1.HTC
2.Samsung Galaxy series
3.Nokia X-series



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