Samsung Guru Series SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2348
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SWOT Analysis of Samsung Guru Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Guru Series

Parent Company

Samsung

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Dil Toh Jeb Mein Rakha Hai

USP

Effective but Inexpensive phones

STP

Segment

Low to Medium range phones

Target Group

Tier-2 city and Village Consumers from lower income

Positioning

A Reliable option to buy instead of new, cheaper and unknown manufacturers

SWOT

Strengths

1.Reliability , Good battery life
2.Dual SIM option
3.Basic functions like Torch, Internet, Camera, Audio player, video player
4.Decent looks
5.Good after sales service

Weaknesses

1.Higher cost compared to other low end phones
2.More visibility in rural and tier two cities

Opportunities

1.Tapping the huge rural market
2.Tapping the low income market in cities

Threats

1.Local brands offering cellphones at cheaper price
2.Nokia's new Cheaper Dual SIM phones

Competition

Competitors

1.Karbonn Mobiles
2.Micromax
3.Lava
4.Lemon
5.Spice
6.Olive
7.Zen
8.Videocon



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