Samsung Galaxy Series SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 17258
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SWOT Analysis of Samsung Galaxy Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Galaxy Series

Parent Company

Samsung

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Unleash Your fingers

USP

Cutting edge technology and features

STP

Segment

Medium-High end Android Smart phones market

Target Group

Young urban youth from upper-middle and upper class

Positioning

Powerful android phones for every segment of the market

SWOT

Strengths

1.Powerful specifications, great features
2.Widely accepted OS 
3.Phones available at different price points
4. Excellent branding and advertising

Weaknesses

1. Limited market share in an ever growing segment

Opportunities

1.Wide range of phones can address a large market
2.Accepted by masses as the number one android OS mobile manufacturer

Threats

1.Challenge by low cost mobile manufacturers on pricing front
2. Threat on design and build quality by higher end mobile
manufacturers

Competition

Competitors

1.HTC
2.Apple



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