Samsung Corby SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2104
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SWOT Analysis of Samsung Corby with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Corby

Parent Company

Samsung

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

What color is your life, Touch and fun

USP

Changeable colorful back covers

STP

Segment

Medium range Touch/QWERTY phones

Target Group

Youth from middle and upper class

Positioning

Mid range phones with average performance positioned chiefly in Touch screen and QWERT phones segments

SWOT

Strengths

1.Trendy looks
2.SNS integration
3. Variety of options
4.Moderately priced

Weaknesses

1.Not a good camera, average performance
2. Battery doesn’t last long
3.Small user group
4.lack of advanced features
5.Resistive (hence less responsive) touch screen

Opportunities

1.Grabbed attention of a sizable amount of college students, teenagers who can access SNS on the go
2.Basic Multimedia functions
3.Tap more market with affordable price

Threats

1.Cheaper and better looking models with option of QWERTY/Touch screen

Competition

Competitors

1.Videocon
2.Nokia
3.Blackberry curve
4.LG Cookie
5.Sony Ericsson


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