Blackberry Bold SWOT Analysis
Blackberry Bold is one of the leading brands in the mobile handsets sector. Blackberry Bold SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Blackberry Bold:
Quick Glance:
Blackberry Bold Strengths
- Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
- BB Appstore has decent amount of Applications
- Strong brand loyalty
Above are the strengths in the SWOT Analysis of Blackberry Bold. The strengths of Blackberry Bold looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Blackberry Bold Weaknesses
- Weaker multimedia functions, lack of FM radio , Poor battery life
- High Cost 3.Need of an expensive BB data plan in order to access internet
These were the weaknesses in the Blackberry Bold SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Blackberry Bold Opportunities
- WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
- More urban market to tap
Above we covered the opportunities in Blackberry Bold SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Blackberry Bold Threats
- Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity
The threats in the SWOT Analysis of Blackberry Bold are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Blackberry Bold SWOT analysis.
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About Blackberry Bold
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Blackberry Bold Overview | |
|---|---|
| Parent Company |
Research in Motion |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Do more- faster |
| USP |
Business Phones with Multimedia functions, Blackberry Messenger(BBM) |
| Blackberry Bold STP | |
| Segmentation |
Medium-High end Business phones market |
| Target Market |
From Executives to College youth, Political personalities especially Abroad |
| Positioning |
Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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