Blackberry Bold SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 4916
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SWOT Analysis of Blackberry Bold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blackberry Bold

Parent Company

Research in Motion

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Do more- faster

USP

Business Phones with Multimedia functions, Blackberry Messenger(BBM)

STP

Segment

Medium-High end Business phones market

Target Group

From Executives to College youth, Political personalities especially Abroad

Positioning

Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones

SWOT

Strengths

1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
2.BB Appstore has decent amount of Applications
3.Strong brand loyalty

Weaknesses

1.Weaker multimedia functions, lack of FM radio , Poor battery life 
2.High Cost 3.Need of an expensive BB data plan in order to access internet

Opportunities

1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap

Threats

1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

Competition

Competitors

1.Nokia E-series
2.Samsung Galaxy Pro



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