SWOT Analysis of Apple iPhone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mobile phone Handsets
The worlds thinnest smart phone
Stylish and smart touch phones
Urban young from middle and upper class
Device which is helps in communication and also serves as an entertainment device
1. Entire iPhone ecosystem 2. Perceived to be the most stable OS 3.Best designed phone in the market resulting in novelty factor for the phone 4.Excellent branding and marketing 5.Lots of apps and feature 6.Launch of iPhone 5 with bigger screen 7.Launch of latest operating system in a timely manner to keep the interest e.g. iOS 7 was recently announced.
1.Very expensive 2.Comes without Expandable memory 3.Battery is Fixed 4.Expensive accessories 5. Lacks features e.g.- Bluetooth transfer , SMS forwarding, FM radio 6.Comes only in one form factor
1.Huge untapped market 2.More innovation, features and models
1.Mobile manufacturers using Android OS 2.Lack of choice for consumers 3.Threat from cheaper substitutes
1.HTC One 2.Samsung S3, S4 3.Sony Xperia Z 4.Nokia Lumia Series
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