Maxx Mobiles SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 1939
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SWOT Analysis of Maxx Mobiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maxx Mobiles

Parent Company

Maxx Mobile Communications Ltd.

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Kuch karo maxx karo

USP

Moderate functions at low price

STP

Segment

Low-Medium range Basic Phones market

Target Group

Low income consumers, Tier-2 cities, Villages

Positioning

Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

SWOT

Strengths

1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
2.Regional languages support, Indian calendars, Torch
3.Most phones are dual SIM/Triple SIM phones
4.Due to Java support a lot of basic applications can be run
5.Celebtrity brand ambassador

Weaknesses

1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia

Opportunities

1.Low-end phones market has become very competitive
2. Cut-throat competition has made Dual-SIM phones being available
3.Can be used as simple second phones

Threats

1.Threat from low price well known brands
2.Other lower end phones brands

Competition

Competitors

1.Nokia Low-end Dual SIM phones
2.Lava
3.Samsung Guru Series
4.Micromax
5.Lemon mobiles



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