iBall Mobiles SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 4240
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SWOT Analysis of iBall Mobiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

i-Ball Mobiles

Parent Company

i-Ball

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Your i-ball view Our technology new.

USP

i-ball's brand name in computer hardware

STP

Segment

Low-Mid range phones with basic functions

Target Group

Specific users e.g. - Old age group, phones for water sports

Positioning

Provide attractive looking dual-sim phones with specific user needs

SWOT

Strengths

1.Good will of i-ball products in computer peripherals.
2.Very stylish looks.
3.Innovative design ideas
4.Specially designed phones for old age people
5.Waterproof phone

Weaknesses

1.Non-aggresive marketing and branding
2.Very few options of handsets to choose from as compared to leading brands

Opportunities

1.Using i-balls trusted name in computer peripherals , they must come up with more models and better marketing strategies
2.Untapped market opportunities

Threats

1.Cheaper competitive products

Competition

Competitors

1.Micromax Mobiles
2.Lemon Mobiles
3.Maxx mobiles
4.Karbonn Mobiles
5.Lava Mobiles


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