Dell Mobiles SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2492
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SWOT Analysis of Dell Mobiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dell Mobiles

Parent Company

Dell

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Power to do more

USP

Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones

STP

Segment

Mid-High End smart phones

Target Group

Businessmen, Young professionals

Positioning

Most of these phones lie in between Smart phones and Tablet PCs

SWOT

Strengths

1.Windows 7 Platform
2.Good build Quality
3.Android OS

Weaknesses

1.Higher price, fewer option of handsets
2.Windows 7 is yet to anchor in mobile OS market
3.Cheaper and more options available from competitors

Opportunities

1.To capture the emerging market of  Windows 7 mobile phones

Threats

1.Lack of Aggressive marketing
2.Window 7 is a comparatively new platform

Competition

Competitors

1.Samsung Galaxy
2.Nokia E-series
3.Nokia N series
4.HTC Android


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