Motorola Phones SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 7612
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SWOT Analysis of Motorola Phones with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Motorola Android Phones

Parent Company

Motorola

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Hello Moto, Its not just a phone

USP

One of the best implementation of Android OS

STP

Segment

Mid-High range Mobile phone market

Target Group

Young Generation , Professionals in mainly Metros

Positioning

Providing options for the likes of Samsung , HTC android phones

SWOT

Strengths

1.Superior build Quality
2.Strong brand name 
3.Distinctive Metallic looks

Weaknesses

1.Limited advertising and promotion in comparison with leading players

Opportunities

1.Innovative designs and high quality hardware
2.More android phones options
3.Untapped rural markets

Threats

1.Threat from low price well known brands
2.Other lower end phones brands

Competition

Competitors

1.HTC
2.Samsung Galaxy series 
3.Dell
4.Sony Ericsson


The table above concludes the Motorola Phones SWOT analysis along with its marketing strategy and brand parameters.

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