Priyagold Partner Cream Wafers SWOT Analysis, USP & Competitors

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SWOT Analysis of Priyagold Partner Cream Wafers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Partner Cream Wafers

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Attractive Packaging



Thin  Cream Wafers

Target Group

Low,Middle Income – Children and teens


Classic thin cream wafers

SWOT Analysis


1.Available in delicious flavors such as Chocolate,Strawberry and orange

2.Attractive and colorful Packaging aimed at a younger audience

3.Good taste at attractive price

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores


1. Lower visibility and brand recall in retail stores

2. Market share growth is limited due to competition


1. Opportunity to increase sales by introducing bigger packs as well

2.Good export opportunity for wafers in SE Asian nations

3. Opportunity to enhance sales volume through increased usage of direct sales channel such as internet


1. Poor product differentiation might reduce brand recall and may make it yet another product

2. Unless trade relations and shelf space are improved, the visibility cannot be improved



1.Tiffany Cream Wafers

2.Nutro Wafers


4.Swift Wafers

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