Priyagold Partner Cream Wafers SWOT Analysis, USP & Competitors

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SWOT Analysis of Priyagold Partner Cream Wafers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Partner Cream Wafers

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Attractive Packaging

STP

Segment

Thin  Cream Wafers

Target Group

Low,Middle Income – Children and teens

Positioning

Classic thin cream wafers

SWOT Analysis

Strengths

1.Available in delicious flavors such as Chocolate,Strawberry and orange

2.Attractive and colorful Packaging aimed at a younger audience

3.Good taste at attractive price

4. Strong brand image of the parent company

5. Good distribution and availability through retail and departmental stores

Weaknesses

1. Lower visibility and brand recall in retail stores

2. Market share growth is limited due to competition

Opportunities

1. Opportunity to increase sales by introducing bigger packs as well

2.Good export opportunity for wafers in SE Asian nations

3. Opportunity to enhance sales volume through increased usage of direct sales channel such as internet

Threats

1. Poor product differentiation might reduce brand recall and may make it yet another product

2. Unless trade relations and shelf space are improved, the visibility cannot be improved

Competition

Competitors

1.Tiffany Cream Wafers

2.Nutro Wafers

3.Pickwick

4.Swift Wafers



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