Vertu SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2579
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SWOT Analysis of Vertu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vertu

Parent Company

EQT VI

Category

Electronics

Sector

Mobile phones

Tagline/ Slogan

Life beautifully arranged

USP

Luxury mobile phones with unique services

STP

Segment

Luxury mobile phones

Target Group

High networth individuals

Positioning

Luxury phones

SWOT Analysis

Strengths

1. Premium positioning coupled with its unique designs
2. Exclusive services to owners like Vertu Concierge etc
3. High quality and handmade craft phones

4. High quality advertising through niche luxury magazines

5. The phones have a high popularity in Russia, Asia and Middle East

Weaknesses

1. Phones are comparatively underpowered technically
2. Vertu phones have been described as "tasteless trash" by Wired Magazine
3.High production costs and lower functional benefits

Opportunities

1.Changing consumer lifestyles and increased spending on luxury products
2.Shift to Android OS from Symbian for better operating performances
3. New business opportunities in emerging economies

Threats

1. Counterfeit products being sold
2. Competition from other mainstream phone makers

Competition

Competitors

1.Goldvish
2.Gresso
3.Mobiado
4.Other mobile and smartphone makers

 


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