Intercytex SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 491
Advertisements

SWOT Analysis of Intercytex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Intercytex

Parent Company

Intercytex Ltd

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

Regenerative Medicine products

USP

Intercytex develops wound care and aesthetic products from unmodified and normal human cells.

STP

Segment

Regenerative Medicine product and services, with focus on treating a variety of skin related problems; cell therapy.

Target Group

Healthcare professionals, doctors & hospitals.

Positioning

Intercytex is involved in the development of cell therapy products for the wound care markets. It develops wound care and aesthetic products from unmodified and normal human cells

SWOT Analysis

Strengths

1. Strong product portfolio-  hair regeneration products, skin replacement products, skin grafts, facial rejuvenation products and chronic wound care products used in the treatment of chronic ulcers, leg ulcers and diabetic foot ulcers

2. Pipeline includes a number of potentially-landmark products.

3. Successful research and development team

4. The brand has a strong presence in the UK

Weaknesses

1. Largely dependent on UK’s market for revenue generation

2. Limited presence in emerging markets

Opportunities

1. Partner with multinational pharmaceutical companies seeking access to the fast growing MENA markets

2. A strong product pipeline, focused on FDA approved and high-quality products in key therapeutic areas

3. Expand services to emerging economies and other countries

Threats

1. Stringent drug development guidelines

2. Competition coming up with effective drugs

3. Strict government policies relating to the pharmaceuticals industry

Competition

Competitors

1. Cell Therapy Catapult

2. GSK

3. Abbott

4. Johnson & Johnson



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.