iSOFT SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 435
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SWOT Analysis of iSOFT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

iSOFT

Parent Company

CSC Healthcare Group

Category

Healthcare IT Software

Sector

Healthcare

Tagline/ Slogan

Inspired by Life

USP

One of the world's largest providers of healthcare IT software. Its products are used by an estimated 13,000 organisations in 40 countries.

STP

Segment

A world leading organisation in the provision of software solutions to healthcare organisations.

Target Group

Healthcare professionals, doctors & hospitals.

Positioning

iSOFT designs, builds and delivers industry-leading software systems.

SWOT Analysis

Strengths

1. Addresses the interoperability challenge by providing an easy-to-use platform that enables software solution to share information when needed and in the required form, ensuring seamless integration

2. Comprehensive information management systems that are compatible with common information standards and industry protocols

3. Reducing costs in healthcare information exchanges while measuring and improving the quality of care

4. The company’s products at used across 40 countries in 13000+ organizations

Weaknesses

1. Dogged by a number of issues mainly centred on delays to delivery schedules.

2. Questions over the suitability of certain products for the purpose intended.

Opportunities

1. The segment of information management systems in healthcare is relatively nascent and can be further explored.

2. Huge potential in untapped markets, especially the developing countries.

Threats

1. Vulnerable to security breach, information might be used for malicious purposes.

2. Patient confidentiality is at risk.

Competition

Competitors

1. Eclipsys Corporation

2. Allscripts-Misys



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