MMCG SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 509
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SWOT Analysis of MMCG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MMCG

Parent Company

Maria Mallaband Care Group

Category

Nursing and residential care home services

Sector

Healthcare

Tagline/ Slogan

A better quality of life.

USP

Maria Mallaband Care Group is one of the UK's leading care home providers, renowned for offering luxurious, modern facilities and outstanding services.

STP

Segment

Elderly and people with mental health issues requiring nursing, day care, respite care or palliative care.

Target Group

Specialist care and support services for elderly and people with mental problems.

Positioning

Maria Mallaband ensures its residents receive a superior level of care, while maintaining a sense of dignity and enjoying a high standard of living.

SWOT Analysis

Strengths

1. Clear vision and focus to provide services to the customers.
2. Highly motivated, professional and enthusiastic staff.
3. First-class care and support to the elderly.

4. A number of specialized care options – Nursing Care, Assisted Living, Dementia Care, etc

5. There are 4000+ staff members spread across 75 nursing homes

Weaknesses

1. Limited focus on expanding beyond UK

2. Narrow focus on open events not partnership activities

Opportunities

1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically

Threats

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. The company can face tremendous competition

Competition

Competitors

1. Bluebird Care
2. Care UK
3. Four Seasons Healthcare

4. Barchester Healthcare



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