Norbrook Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1030
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SWOT Analysis of Norbrook Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Norbrook Group

Parent Company

Norbrook Laboratories Limited

Category

Veterinary Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

Leading research and innovation worldwide.

USP

It is the only company in the world which is licenced by the United States Food and Drugs Administration to manufacture sterile injections for veterinary use outside the USA and import them for sale in USA territory

STP

Segment

Veterinary and animal health injections.

Target Group

Veterinary healthcare professionals

Positioning

Only homegrown British pharmaceutical industry; focus on animal and veterninary health medications.

SWOT Analysis

Strengths

1. Outstanding manufacturing capabilities

2. Unparalleled knowledge and expertise in regulatory and licensing requirements.

3. Strict adherence at all times to the standards of ‘Safety, Quality and Efficacy’.

4. Entrepreneurial spirit, landmark products

5. The company has over 3000 employees

6. The brand has received several awards and recognised for its services

Weaknesses

1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets

Opportunities

1. Partner with other pharmaceuticals for research and expansion purposes.
2. The industry has a huge potential for growth.

Threats

1. Stringent drug development guidelines
2. Strict government policies relating to the pharmaceuticals industry
3. Ethical issues related to testing

Competition

Competitors

1. Summit Veterinary Pharmaceuticals

2. Virbac

3. Dechra


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