Premier Medical Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 821
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SWOT Analysis of Premier Medical Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Premier Medical Group

Parent Company

The Capital Group

Category

Health Services Outsourcing, Medical Reporting

Sector

Healthcare

Tagline/ Slogan

Evidently better practice

USP

One of the leading providers of medical reporting, screening, rehabilitation and diagnostic services to the personal injury claims market.

STP

Segment

Provides expert opinions for the legal and insurance industries, related to when people have been involved in car crashes and work place accidents resulting in a personal injury.

Target Group

Legal experts; people seeking legal advice for insurance cover

Positioning

Premier medical Group aims at providing best quality medical reporting and expertise.

SWOT Analysis

Strengths

1. Wide range of services, sector-specific expertise

2. Financial stability of being part of the UK’s leading business process outsourcing company

3. Strategic relationship with the private healthcare group BUPA

4. Decades years of experience of medico-legal industry

Weaknesses

1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets

Opportunities

1. Partner with multinational healthcare companies seeking access to the fast growing markets

2. With increase in focus on healthcare, they have opportunity to expand geographically.

Threats

1. Cost containment pressure

2. Govt restrictions and economic fluctuatiions

Competition

Competitors

1. Maxwell Healthcare

2. Med Chambers

3. Medico Services



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