Quantum Care SWOT Analysis, USP & Competitors

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SWOT Analysis of Quantum Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quantum Care

Parent Company

Quantum Care Limited

Category

Residential care home services

Sector

Healthcare

Tagline/ Slogan

Specialist care for the older person

USP

To care for elderly in a way that they don’t just exist, but enjoy their life.

STP

Segment

Residential and care services for elderly.

Target Group

People who wish to live with dignity in their later years.  Residential, nursing, care and support services for people post retirement or requiring care for dementia and other needs.

Positioning

To help the residents retain their independence and live life to the full.

SWOT Analysis

Strengths

1. Expertise in serving residents who have a wide range of needs.
2. Clear vision and focus to provide services to the customers.
3. Highly motivated, professional and enthusiastic staff.
4. First-class care and support to the customers.

5. A number of specialized care options – Nursing Care, Dementia, Assisted Living, etc

6. Reputation as a reliable, trustworthy not-for-profit firm.

Weaknesses

1. Limited focus on expanding beyond UK

2. Narrow focus on open events not partnership activities

Opportunities

1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically

Threats

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. High competition from other players and govt set-ups

Competition

Competitors

1. Bluebird Care
2. Care UK
3. Four Seasons Healthcare

4. MMCG


The table above concludes the Quantum Care SWOT analysis along with its marketing strategy and brand parameters.

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