Shire SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 859
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SWOT Analysis of Shire with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shire

Parent Company

Shire Plc

Category

Specialty Biopharmaceuticals

Sector

Healthcare

Tagline/ Slogan

To be as brave as the people we help.

USP

The specialist nature of their work is what makes us different and at the heart of Shire’s approach to responsibility.

STP

Segment

Shire develops and provides healthcare in the areas of behavioural health, gastrointestinal conditions, rare diseases, and regenerative medicine.

Target Group

Healthcare professionals, doctors & hospitals

Positioning

Commitment to corporate responsibility while transforming patients’ lives, adding value to society and delivering value to all stakeholders.

SWOT Analysis

Strengths

1. Shire has a wide range of products on the market and will ensure that it can make more products available in the future.

2. Worldwide presence –approx 20 countries across Europe, America and Asia-Pacific.

3. Has exceptional core in-house expertise.

4. Unique, high value business model

5. Over 5000 employees in the workforce

6. Listed on the London Stock Exchange shows its financial position

Weaknesses

1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets

Opportunities

1. Partner with other pharmaceuticals for research and expansion purposes.
2. The biopharmaceutical industry has a huge potential for growth

3. Acquisition of smaller players can boost services and presence

Threats

1. Stringent drug development guidelines
2. Strict government policies relating to the pharmaceuticals industry
3. Ethical issues related to testing

Competition

Competitors

1. DiaMedica
2. Sanomune

3. Oxford BioMedica



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