Southern Cross Healthcare SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 417
Advertisements

SWOT Analysis of Southern Cross Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Southern Cross Healthcare

Parent Company

Southern Cross Healthcare Group PLC

Category

Care home services

Sector

Healthcare

Tagline/ Slogan

-

USP

The group was the largest provider of care homes and long term care beds in the United Kingdom, operating over 750 care homes, 37,000+ beds

STP

Segment

Residential and care services for elderly and physically challenged.

Target Group

Elderly and young people with physical disabilities.

Positioning

A private provider of health and social care services, predominantly through the provision of care centres for elderly and some younger people

SWOT Analysis

Strengths

1. Clear vision and focus to provide services to the customers.

2. Highly motivated, professional and enthusiastic staff.

3. First-class care and support to the customers.

4. Over 40,000+ people are employed in the workforce

5. Presence on the London Stock Exchange shows its strong financial position

Weaknesses

1. Unsustainable business model – sale and lease back strategy.

2. “Mismanaged and understaffed”, and rife with "institutionalised abuse”, according to a coroner’s ruling

3. Limited focus on expanding beyond UK

Opportunities

1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically

Threats

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. High competition

4. Rapid expansion financed by the sale of leases of its homes, leading to fall of share price and market value

Competition

Competitors

1. Bluebird Care
2. Care UK
3. Four Seasons Healthcare

4. MMCG

5. Barchester Healthcare



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.