Ultrasis SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 362

SWOT Analysis of Ultrasis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Ultrasis Group Plc


Computerised healthcare products based on Cognitive Behavioural Therapy.



Tagline/ Slogan

Interactive healthcare


Ultrasis utilises a blended approach of people and technology to improve access to affordable healthcare.



The company’s products cover stress, anxiety and depression problems.

Target Group

People who seek health and social care to be more equipped to self-manage their own wellbeing.


A provider of technology-driven healthcare that helps people maintain, regain and improve their physical, psychological and social well-being.

SWOT Analysis


1. A blended approach of people and technology to improve access to affordable healthcare.

2. Technology driven products and services

3. A pioneer in the way in which healthcare is delivered around the world.

4. Clear vision and focus to provide services to the customers.

5. Highly motivated, professional and enthusiastic staff.

6. First-class care and support to the customers.

7. Products include Cognitive Behavioural Therapy healthcare products for stress, anxiety and depression


1. Investments in research and development

2. Limited global presence and stringent govt policies


1. Continuous improvement and innovation in services

2. Joint initiatives and partnerships with the NHS and other firms.

3. Global expansion.


1. Confidentiality of patients is at risk

2. Lacks the personal touch of personalised and people-based care

3. Increasing competition and strict govt policies



1. Horizon Health Corporation


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