Vielife SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 427
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SWOT Analysis of Vielife with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vielife

Parent Company

CIGNA

Category

Health risk assessment, Lifestyle management

Sector

Healthcare

Tagline/ Slogan

Global Health Solutions

USP

Vielife is the wellness engine for thousands of companies worldwide, reaching over 10 million lives.

STP

Segment

Providing personalised information on how to improve performance by focusing on sleep patterns and habits, stress management, nutrition and physical activity.

Target Group

Individuals seeking to identify health risks and improve lifestyle.

Positioning

Vielife’s solutions engage clients around the world to make small lifestyle changes that improve health and wellness.

SWOT Analysis

Strengths

1. Vielife's wellness solutions are used by many different organizations

2. Health promotion programs to manage costs and improve the health and productivity of their employees.

3. Online services are available across the globe in 20+ different languages.

4. Customization to suit the needs of different people.

5. Operations are spread all over the world

6. Products and services include Health risk assessment, lifestyle management programmes, EAP

Weaknesses

1. Low financial rating impacts borrowing ability

2. Lower market share in Medicare products

3. High level of indebtedness impacts the financial security of the company

Opportunities

1. Changing demographic shifts and rising health care costs are driving demand for innovative products and services that are cost-effective and flexible.

2. Affordable Care Act increasing base membership

Threats

1. Increasing medical costs likely to impact profitability

2. Negative publicity could affect business

3. Increasing competition means low market share

Competition

Competitors

1. Ultrasis



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