Virgin Care SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 595
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SWOT Analysis of Virgin Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virgin Care

Parent Company

Virgin Group Ltd.

Category

Community Health Services, Social Care

Sector

Healthcare

Tagline/ Slogan

-

USP

More than 200+ free NHS and social care services, providing care good enough for their own families.

STP

Segment

Community Services, Child Care, Musculoskeletal and Physiotherapy services, Primary and Urgent Care, Dermatology, Prison Healthcare, Sexual Health Services

Target Group

People who seek quality healthcare services but can’t afford it. Doctors and healthcare professionals.

Positioning

Making a real difference to people’s lives by offering NHS and social care services that are free at the point of need and of excellent quality.

SWOT Analysis

Strengths

1. First-class care and support to the customers.

2. Clear vision and focus to provide services to the customers.

3. Highly motivated, professional and enthusiastic staff.

4. A number of specialized care options

5. Virgin brand garners trust and respect among people

Weaknesses

1. Limited focus on expanding beyond UK

2. Investments in research and development

Opportunities

1. Active volunteer committee willing to plan and organise events

2. Opportunity to expand geographically

3. Income level is at a constant increase

4. Growth rates and profitability

Threats

1. External business risks

2. Strict govt restrictions and policies

3. Increasing costs of medicines and healthcare

Competition

Competitors

1. Care UK

2. Assura Leeds LLP



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