Western Provident Association SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 478
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SWOT Analysis of Western Provident Association with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Western Provident Association

Parent Company

Western Provident Association

Category

Medical Insurance

Sector

Healthcare

Tagline/ Slogan

-

USP

A Not-for-profit heritage of over 100+ years.

STP

Segment

Private medical insurance services

Target Group

Individuals looking for health insurance for themselves or family.

Companies looking to provide cover for employees.

Positioning

Fairness to customers. Best customer service. Shared responsibility.

SWOT Analysis

Strengths

1. Customer Loyalty and strong management

2. Good brand value and customer focused approach

3. Highly motivated, professional and enthusiastic staff

4. Clear vision and focus to provide services to the customers.

5. High transparency - the only insurer to volunteer details of ombudsman complaints against them.

6. The brand has been recognised through many awards

Weaknesses

1. Limited focus on expanding beyond UK

2. Limited presence in emerging markets and low employee size

Opportunities

1. With increase in focus on healthcare, medical insurance industry has a high potential for growth

2. Strong brand image can be leveraged for further growth

3.  Rising private medical insurance premiums

Threats

1. Economic slowdown in European markets

2. High competition from profit-making firms

3. Minimal competition among private suppliers has increased costs for insurers

4. Private medical insurance is under threat from lower-cost alternatives

Competition

Competitors

1. Simplyhealth Group Ltd

2. Exeter Friendly Society Ltd

3. Axa

4. Aviva



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