Zeneca SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 479
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SWOT Analysis of Zeneca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zeneca

Parent Company

AstraZeneca plc

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

-

USP

Innovation-driven and integrated pharmaceutical company.

STP

Segment

Oncology, Cardiovascular health, Biocides, Industrial colours, lifescience molecules

Target Group

Healthcare professionals, doctors, hospitals offering treatments for above mentioned diseases

Positioning

Responsible for development of prescription medicines for six important areas of healthcare such as cancer, infection.

SWOT Analysis

Strengths

1. Global, innovation-driven, integrated biopharmaceutical company.

2. Product portfolio includes cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation medicines

3. Powerful combination of quality products and extensive sales and marketing capabilities sets it apart

4. Successful research and development team

5. Strong parent brand after its merger with Astra

Weaknesses

1. Largely dependent on UK’s market for revenue generation

2. Legal proceedings related to patents and pricing issues affect image

Opportunities

1. Partner with multinational pharmaceutical companies seeking access to the fast growing MENA markets

2. A strong product pipeline, focused on FDA approved and high-quality products in key therapeutic areas such as oncology, diabetes and cardiovascular diseases

3. Increasing global ageing population

Threats

1. Threat of copycat generic drugs

2. Stringent drug development guidelines

3. Competition coming up with effective drugs

Competition

Competitors

1. Allen & Hanburys

2. 3M Healthcare Ltd.
3. Abbott Laboratories Ltd.

4. Phytopharm



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