Anchor Care Homes SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1391
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SWOT Analysis of Anchor Care Homes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anchor Care Homes

Parent Company

Anchor Trust

Category

Residential care home services

Sector

Healthcare

Tagline/ Slogan

-

USP

England’s largest not-for-profit provider of housing and care for older people.

STP

Segment

Residential and care services for elderly.

Target Group

People who wish to live with dignity in their later years.  Residential, nursing, care and support services for people post retirement or requiring care for dementia and other needs.

Positioning

Caring for the elderly in the best possible way, without keeping profit in mind.

SWOT Analysis

Strengths

1. Strong brand image as a not-for-profit charitable organisation.

2. Well-established with 45 years of experience of working with older people.

3. Highly motivated staff - knows customers, builds relationships and ensures that best services are provided.

4. Emergency response system – 24x7 emergency calling helpline. Quick and appropriate response.

5. Embraces diversity- distinctive and unique contributions of employees and customers

6. Pet-friendly policy

Weaknesses

1. Limited focus on expanding beyond UK

2. Narrow focus on open events not partnership activities

Opportunities

1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically

Threats

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. High competition

Competition

Competitors

1. Bluebird Care
2. Care UK
3. Four Seasons Healthcare

4. MMCG



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