Celgene Corporation SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 641
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SWOT Analysis of Celgene Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Celgene Corporation

Parent Company

Celgene Corporation

Category

Pharmaceuticals , Biotechnology

Sector

Healthcare

Tagline/ Slogan

Committed to improving the lives of patients worldwide

USP

Improving human health through passion, innovation and courage

STP

Segment

Biopharmaceuticals and clinical trials

Target Group

Drugs for diseases like Cancer, Inflammatory disorders,Leukemia, Lymphoma etc

Positioning

Innovative and life changing drugs for patients

SWOT Analysis

Strengths

1. Dedicated R&D facility in each field
2. Healthy & growing revenue stream
3.Use of cutting edge technology 
4.Highly skilled workforce with over 4000+ employees

5.High number of patents

6. Products include Thalomid and Revlimid

7. Acquisitions have strengthened the position of the brand

Weaknesses

1.Dependence on few products is a concern
2.The company is too big to make quick changes

Opportunities

1.Merger & Acquisitions offer a great opportunity to expand
2.Easy access to loans so ample scope to expand
3.Average age and number of older people increasing

Threats

1.Patents expire before drugs becomes profitable
2.Strict government regulations
3.Better drugs coming in the market

Competition

Competitors

1.Amgen Inc
2. Bristol-Myers Squibb Co
3. Genentech Inc

4.Sanofi-Aventis SA



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