Cerner Corporation SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1025
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SWOT Analysis of Cerner Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cerner Corporation

Parent Company

Cerner Corporation

Category

Healthcare Information Technology

Sector

Information Technology

Tagline/ Slogan

Anticipate Innovate Accelerate

USP

One of the most innovative companies in the world.

STP

Segment

B2B services

Target Group

Healthcare and pharmaceutical companies

Positioning

Market leader, biggest and best service provider

SWOT Analysis

Strengths

1. Strong clientele of approximately 18,000 facilities around the world, including more than 3,000 hospitals

2. Intellectual base of 22,000 employees worldwide
3. Majority market share in providing professional services and value-added services to healthcare companies globally

4. It has over 1500+ pharmacies

5. Apart from USA, it has significant presence in UK, Australia, UAE, Saudi Arabia, Egypt, Germany, France etc

6. Has received several accolades and awards

Weaknesses

1. Limited global presence in terms of office locations

2. Business is highly dependent on technology which changes very rapidly hence margins are restricted

Opportunities

1. Opportunity of expansion of services to other niche segments like airline and hospitality segments

2. High growth opportunities in developing markets

Threats

1. Price war by competitors from developing countries like India
2. Slowdown/recession in healthcare industry
3. Changes in government regulation can lead to frequent changes in system adding to cost and complexity

Competition

Competitors

1.  Allscripts Healthcare Solutions, Inc.
2. McKesson Corporation


The table above concludes the Cerner Corporation SWOT analysis along with its marketing strategy and brand parameters.

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