Cerner Corporation SWOT Analysis
Cerner Corporation is one of the leading brands in the pharma and healthcare sector. Cerner Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cerner Corporation:
Quick Glance:
Cerner Corporation Strengths
- Strong clientele of approximately 18,000 facilities around the world, including more than 3,000 hospitals
- Intellectual base of 22,000 employees worldwide
- Majority market share in providing professional services and value-added services to healthcare companies globally
- It has over 1500+ pharmacies
- Apart from USA, it has significant presence in UK, Australia, UAE, Saudi Arabia, Egypt, Germany, France etc
- Has received several accolades and awards
Above are the strengths in the SWOT Analysis of Cerner Corporation. The strengths of Cerner Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cerner Corporation Weaknesses
- Limited global presence in terms of office locations
- Business is highly dependent on technology which changes very rapidly hence margins are restricted
These were the weaknesses in the Cerner Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cerner Corporation Opportunities
- Opportunity of expansion of services to other niche segments like airline and hospitality segments
- High growth opportunities in developing markets
Above we covered the opportunities in Cerner Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cerner Corporation Threats
- Price war by competitors from developing countries like India
- Slowdown/recession in healthcare industry
- Changes in government regulation can lead to frequent changes in system adding to cost and complexity
The threats in the SWOT Analysis of Cerner Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cerner Corporation SWOT analysis.
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About Cerner Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cerner Corporation Overview | |
|---|---|
| Parent Company |
Cerner Corporation |
| Category |
Healthcare Information Technology |
| Sector | |
| Tagline/ Slogan |
Anticipate Innovate Accelerate |
| USP |
One of the most innovative companies in the world. |
| Cerner Corporation STP | |
| Segmentation |
B2B services |
| Target Market |
Healthcare and pharmaceutical companies |
| Positioning |
Market leader, biggest and best service provider |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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