Quest Diagnostics SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 589

SWOT Analysis of Quest Diagnostics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quest Diagnostics

Parent Company

Quest Diagnostics Incorporated


Clinical Laboratory services



Tagline/ Slogan

The patient comes first


Diagnostic testing services for cancer, cardiovascular disease, infectious disease and neurological disorders



Therapy, Disorder, Demographics, Life Style Disorders

Target Group

Middle aged middle-class and upper class patients as well as leading doctors


Trusted leader in many therapeutic areas like cancer and cardiovascular disorders

SWOT Analysis


1. Operating more than 2200 patient serve centres in countries like US, UK, Mexico, Brazil, Puerto Rico with a laboratory in India

2. Engages medical and scientific staff of more than 700 M.D.s and Ph.D.s and overall workforce of 45,000 employees.

3. Serves about half of the physicians and hospitals in the U.S.

4. Strong logistics capabilities - 3,000 courier vehicles and 20 aircraft

5. Named to Fortune Magazine's 2015 "World's Most Admired Companies" list in the Health Care industry category of "Pharmacy and Other Services

6. A history of successful acquisitions made it stronger

7. Over 40,000+ people are employed


1. Intense competition means limited market share growth
2. Large number of employees are needed in this sector which escalates operating costs


1. Developing Markets like India, China and other Apac nations

2. Horizontal expansion into new therapeutic areas

3. More strategic acquisitions to extend expertise globally


1. Government owned Labs offer cheaper diagnostics

2. Changes in healthcare policy framework of different countries



1. American Esoteric Laboratories
2. Labcorp
3. Sysmex Corporation


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