Bristol Myers Squibb SWOT Analysis

Bristol Myers Squibb is one of the leading brands in the pharma and healthcare sector. Bristol Myers Squibb SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bristol Myers Squibb:

Bristol Myers Squibb Strengths

1. Deliver new medicines regularly
2. Provide free medications to qualifying patients with financial problems in the U.S.
3. Employ 44000 people all over world, strong global footprint
4. Corporate strategy with the acquisition of many other companies
5. String of new technologies, alliances has strengthened the brand
6. Co-development and co-commercialization agreements with companies have boosted image

Above are the strengths in the SWOT Analysis of Bristol Myers Squibb. The strengths of Bristol Myers Squibb looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bristol Myers Squibb Weaknesses

1. Strong dependence on working with third parties to improve and enhance abilities
2. Substantial drop in sales for two key drugs: Plavix, a blood thinner, and Pravachol, a cholesterol-lowering drug.
3. Company layoffs and post retirement plans may affect employee relations.

These were the weaknesses in the Bristol Myers Squibb SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bristol Myers Squibb Opportunities

1. Security technologies to make packaging and products less vulnerable to counterfeiting and to secure their movement within the supply chain
2. An integrated team addresses counterfeiting, product tampering, theft and diversion issues
3. Expand access to its products through strategic acquisitions & partnerships.

Above we covered the opportunities in Bristol Myers Squibb SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bristol Myers Squibb Threats

1. The company acquires biotech companies, technology and expertise and hence a threat to its culture is infused ever more deeply.
2. Counterfeit drugs and product tampering, theft or diversion represent a threat
3. Pricing pressures
4. Global economic slowdown

The threats in the SWOT Analysis of Bristol Myers Squibb are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bristol Myers Squibb SWOT analysis.

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About Bristol Myers Squibb

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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