Merck SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 6558
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SWOT Analysis of Merck with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Merck

Parent Company

Merck

Category

Pharmaceutical & chemical

Sector

Healthcare

Tagline/ Slogan

A Whole new world of possibilities; Be well

USP

The Company operates both its Pharmaceuticals and Chemicals businesses in the country.

STP

Segment

Pharmaceutical products, vaccines, prescription products, animal health & chemicals

Target Group

Large business owners & operators

Positioning

A global research-driven pharmaceutical company  that discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures

SWOT Analysis

Strengths

1. A strong brand name in the pharmaceutical industry

2. Huge product portfolio in pharmaceuticals

3. Provides medical help to underprivileged people in the US

4. Excellent R&D and innovations

5. Has its presence across Europe, Africa, Asia, Oceania and Latin America

7. Has a strong workforce of over 40,000 employees

8. Customer loyalty and brand visibility is a strength

Weaknesses

1. Problems of fake imitations affects the companies brand image

2. Hasn’t been able to aggressively enter emerging economies in terms of brand recall, which are huge potential markets

Opportunities

1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Venture into health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.

Threats

1. Increasing obsolesce of technology

2. Competition from peers

Competition

Competitors

1. Sun Pharma Industries

2. Dr.Reddy's

3. Cipla

4. Lupin

5. Ranbaxy



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