Roche Holding SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 4608
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SWOT Analysis of Roche Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roche Holding

Parent Company

Roche Holding

Category

Pharmaceutical

Sector

Health Care

Tagline/ Slogan

We innovate healthcare

USP

Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals – from early detection and prevention of diseases to diagnosis, treatment, and treatment monitoring.

STP

Segment

Pharmaceutical & medical diagnostic segment

Target Group

Patients & healthcare professionals seeking detection, prevention & treatment of disease

Positioning

Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals

SWOT Analysis

Strengths

1. Over 80,00 employees present all over the world including Africa, America, Europe, Asia, Australia.

2.It is one of the world’s leading supplier of cancer medicines and the number one in vitro diagnostics company.

3.Innovation through a focus on R&D on pharmaceuticals and diagnostics

4.Only drug company authorized to manufacture oseltamivir(Tamiflu), a drug against avian/swineflu.

5. It is the biggest biotechnology company, with 14 biological products on the market

6. Has collaborated with big pharma companies for effective operations and R&D

Weaknesses

1. Imitation of products/ fake medicines supplied under brands name can affect brand
2. Products may be available only in certain countries

Opportunities

1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions

Threats

1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown and global financial fluctuations

Competition

Competitors

1. Siemens Healthcare

2.Bayer  life sciences

3.Abbot Laboratories

4. Sanofi Aventis



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