Takeda Pharmaceutical SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2647
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SWOT Analysis of Takeda Pharmaceutical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Takeda Pharmaceutical

Parent Company

Takeda Pharmaceutical

Category

Pharmaceutical

Sector

Health Care

Tagline/ Slogan

Transformation into a New Takeda

USP

The largest pharmaceutical company in Japan and one of the global leaders of the industry

STP

Segment

Metabolic, CNS, Inflammatory diseases  & oncology

Target Group

Healthcare professionals & pharmacists.

Positioning

Takeda is committed to striving towards better health for patients worldwide through leading innovation in medicine.

SWOT Analysis

Strengths

1. Merger with Zydus enhanced brand position

2. Profitable position as the largest drug maker in Japan and global presence in nearly 25 countries

3. Takeda effect in which sales & marketing work closely to revitalize product showing flat sales

4. Strong product pipeline and over 36,000 employees

5. Good positioning in endocrinology market

Weaknesses

1. Largely dependent on its four blockbuster therapeutics

2. Product recalls & discontinued projects have earlier affected image

3. Limited presence in emerging markets

Opportunities

1. It can enhance its positioning in monoclonal antibody development

2. It can enter India’s increasing generic market

3. Increasing standards  of living

Threats

1. Japanese health care reforms encouraging generic prescribing

2. Increased penetration of western players in Japanese market

3. Natural calamities in Japan

Competition

Competitors

1. Abbot laboratories
2. AstraZeneca

3. Astellas Pharma Inc

4. Lupin

5. Cipla



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