Teva Pharmaceutical SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 5587
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SWOT Analysis of Teva Pharmaceutical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Teva Pharmaceutical

Parent Company

Teva Pharmaceutical

Category

Pharmaceutical

Sector

Health Care

Tagline/ Slogan

Live your life; We make quality healthcare accessible around the world

USP

They are largest generic drug maker in the world. They make quality healthcare accessible around the world

STP

Segment

Generic , branded products and API

Target Group

Healthcare professionals & pharmacists.

Positioning

Teva is the largest generic manufacturing company. They specialize in development, manufacturing & marketing of branded and generic products.

SWOT Analysis

Strengths

1. Teva has presence in 60 countries & employs over  46,000 well trained people

2. No.1 generic company in the world with substantial market share

3. Has broadest portfolio of over 1300 molecules in generics

4. Holds patent for world’s largest selling multiple sclerosis drug Copaxone
5. One of the 15 largest pharmaceutical companies worldwid

Weaknesses

1. Discontinued production of major anesthetic drugs

2. Teva gets sustantial revenue from outside U.S which is subjected to macro-economic fluctuations

Opportunities

1. Consolidation of  Taiyo acquisition

2. Increasing generic market

3. Patents of major drugs are on the verge of expiry

Threats

1.Stringent marketing & manufacturing regulations

2. Disruption of global supply chain due to changing environment

3. More resourceful companies entering generics market

Competition

Competitors

1. Abbott laboratories
2. Merck

3. Acadia pharmaceuticals

4. Bayer Group



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