Cadila Healthcare SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3077

SWOT Analysis of Cadila Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadila Healthcare

Parent Company

Cadila Healthcare




Healthcare Industry

Tagline/ Slogan

The care continues


An integrated healthcare solutions provider, catering to over 45 therapeutic segments.



Respiratory agents, cardiovascular, haematinics, gastrointestinal, analgesics, anti-infective and antibiotics, anti- diabetics and immunological.

Target Group

Diagnostic, preventive and curative pharmaceutical and diagnostic product seeking healthcare professionals


Marketing of the pharma products to assuage, identify and thwart diseases.

SWOT Analysis


1.USFDA approved plant for clinical trials

2.Sole manufacturer in Indian of Streptokinase and Hyaluronic Acid-based products

3. Caters to over 45 therapeutic areas and has presence in over 90 countries

4. Cadila has acquired Bio-chem which is major player in anti-infective segment in domestic market

5. Recommercialisation of Urokinase through partnership with Microbix


1. Tough competition means the market share is limted

2. Weak international presence compared to a few international brands


1. Large penetration strategies in the therapeutic market to increase the market share

2. increasing prevalence of chronic diseases such as diabetes, cancer

3. Penetration of medical insurance


1. Debt in the foreign currency and weak rupee may cause MTM

2. Economic fluctuations and emergence of global players
3. Govt policies and restrictions in the medical field



1. Sun Pharma
2. Dr Reddys Labs

3. Cipla

4. Lupin

5. Ranbaxy


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