Cadila Healthcare SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3197
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SWOT Analysis of Cadila Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadila Healthcare

Parent Company

Cadila Healthcare

Category

Pharmaceuticals

Sector

Healthcare Industry

Tagline/ Slogan

The care continues

USP

An integrated healthcare solutions provider, catering to over 45 therapeutic segments.

STP

Segment

Respiratory agents, cardiovascular, haematinics, gastrointestinal, analgesics, anti-infective and antibiotics, anti- diabetics and immunological.

Target Group

Diagnostic, preventive and curative pharmaceutical and diagnostic product seeking healthcare professionals

Positioning

Marketing of the pharma products to assuage, identify and thwart diseases.

SWOT Analysis

Strengths

1.USFDA approved plant for clinical trials

2.Sole manufacturer in Indian of Streptokinase and Hyaluronic Acid-based products

3. Caters to over 45 therapeutic areas and has presence in over 90 countries

4. Cadila has acquired Bio-chem which is major player in anti-infective segment in domestic market

5. Recommercialisation of Urokinase through partnership with Microbix

Weaknesses

1. Tough competition means the market share is limted

2. Weak international presence compared to a few international brands

Opportunities

1. Large penetration strategies in the therapeutic market to increase the market share

2. increasing prevalence of chronic diseases such as diabetes, cancer

3. Penetration of medical insurance

Threats

1. Debt in the foreign currency and weak rupee may cause MTM

2. Economic fluctuations and emergence of global players
3. Govt policies and restrictions in the medical field

Competition

Competitors

1. Sun Pharma
2. Dr Reddys Labs

3. Cipla

4. Lupin

5. Ranbaxy



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