Daiichi Sankyo SWOT Analysis
Daiichi Sankyo is one of the leading brands in the pharma and healthcare sector. Daiichi Sankyo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Daiichi Sankyo:
Quick Glance:
Daiichi Sankyo Strengths
- Has a strong workforce of over 30,000 employees
- Leading producer of Benicar which is angiotensin II receptor antagonist
- It is one of the largest pharmaceutical company in Japan
- Strong presence in US, Europe, India, China, Brazil, Thailand and some others
- Strong brand establishment through many major acquisitions
Above are the strengths in the SWOT Analysis of Daiichi Sankyo. The strengths of Daiichi Sankyo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Daiichi Sankyo Weaknesses
- Despite being a strong brand, had a limited market share due to international competitors
- Operates in limited segments such as Oncology & Cardiovascular segment
These were the weaknesses in the Daiichi Sankyo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Daiichi Sankyo Opportunities
- Increasing world population and more awareness about health
- More people suffering from chronic diseases such as cancer, cardiovascular diseases
- Increasing awareness of healthcare solutions
Above we covered the opportunities in Daiichi Sankyo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Daiichi Sankyo Threats
- Natural disasters in Japan
- increasing stringency in drug development guidelines
- Global economic slowdown
The threats in the SWOT Analysis of Daiichi Sankyo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Daiichi Sankyo SWOT analysis.
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About Daiichi Sankyo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Daiichi Sankyo Overview | |
|---|---|
| Parent Company |
Daiichi Sankyo |
| Category |
Pharmaceutical |
| Sector | |
| Tagline/ Slogan |
Passion for innovation, Compassion for patients |
| USP |
It is one of the largest pharmaceutical company in Japan |
| Daiichi Sankyo STP | |
| Segmentation |
Oncology & Cardiovascular diseases |
| Target Group |
Healthcare professionals offereing treatments to patients suffering from cancer or cardiovascular disease |
| Positioning |
They are global pharma innovator who aim to provide pharmaceuticals in shortest possible time |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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